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Step into the world of TAG Heuer. Born in the Swiss Jura Mountains in 1860, the Maison has been pushing the limits of precision, performance, and Avant-Garde design ever since. Every timepiece carries one uncompromising belief: you are Designed to Win. From the legendary TAG Heuer Carrera, the ultimate Swiss luxury motorsport watch, to the iconic square case TAG Heuer Monaco. From the TAG Heuer Aquaracer, the reference in sport and diving tool-watches, to the TAG Heuer Formula 1, the racing watch for those who master every second. Visit us. Our specialists are ready to guide you through more than 160 years of horological mastery, and help you find the timepiece that matches your drive. TAG Heuer. Designed to Win.