Our Flagship Store in Milan is so much more than a place to shop. Located on Corso Vittorio Emanuele II - one of the city's most renowned shopping streets - our first-ever store in Italy offers a truly personalized shopping experience. From a vibrant interior to installations showcasing our signature tech, every aspect of the space has been carefully curated to help you delve deeper into the world of On. Browse our collection of shoes, apparel, and accessories, and chat with our knowledgeable team to find the ideal products to support your goals. A hub for the local running community, this store plays host to regular events, movement sessions and group runs.